Optimizing your website for search engines involves three main parts: On-page optimization, Off-page optimization, and technical factors (speed, server response time, webmaster tools, errors, etc.) Out of all these three elements, on-page SEO, which can be simply defined as optimizing your web pages, is the most important, as it involves aspects that you have a huge control over. On-page SEO also has a huge bearing on the overall ranking of your website on search engines, as quality on-page optimization strategies will help to boost the rankings while poor strategies will lead to lower rankings. Therefore, you should conduct regular evaluation of your on-page SEO strategies to ensure that they are boosting your overall SEO strategies. Below is a checklist for the best on-page SEO practices that you can use to evaluate your website’s on-page optimization.
1. High-quality content
Content is one of the most important SEO factors, which can help to improve or lower your search engine rankings depending on the quality. In fact, according to Google, content ranks in the top 2 out of over 200 major factors that are used by the search engine giant to rank pages information source. Therefore, you should evaluate your website regularly to ensure that it contains high-quality content that is relevant to what the users are searching for. The content should also be presented in a visually appealing manner and arranged neatly to ensure that it attracts and maintains the attention of the users.
2. Keyword use
Keywords are another important SEO factor, despite the common misconception that the use of keywords is no longer important to SEO information source. Therefore, you should check your website regularly to ensure that it features a good of keywords, especially unique long-tail keywords that help to improve the targeting your content. When checking for keyword use, you should also review the keyword density to make sure that your pages are not overstuffed with keywords, a mistake that can lead to your website being penalized by search engines with lower rankings.
3. Domain and sub-domain optimization
The optimization of domains (the main URL address) and sub-domains (web page URLs) is another SEO strategy that can help to boost the search engine rankings of your website. Therefore, you should make sure that your website contains SEO-friendly URLs that are optimized using keywords. The URLs should also be of optimal length (not too short and not too long) and should be relevant to the content of the page they represent.
4. Header and sub-header optimization
A good on-page SEO technique includes the use of HTML tags (for both heading and subheadings) so that you can increase the user experience of your website. The tags also help to make your web pages more SEO-friendly by making it easy for the search engine bots to interpret your content when indexing your pages. When assessing the use of HTML tags, you should also make sure that they are optimized for the search engines by using unique keywords.
5. Image and video optimization
The use of images and videos is another great way of increasing the value of your content so that it is more relevant to the users. When evaluating your website, you should check to make sure that the images and video help to make your content more relevant. They should also be optimized for the search engines by inserting keywords in the file names, descriptions, and hyperlinks.
6. Location optimization
If the products and services offered by your online business are designed for a specific area(s), for example, a city, state, region, or country, you should make sure to optimize your website for that location(s). This is done by including the location(s) in the keyword phrase, thus helping to ensure that you only target your customer base.
Links are another important SEO factor that can help to improve the search engine rankings of your website. There are three types of links: backlinks, outbound links, and internal links, but for on-page SEO, only outbound and internal links are considered; backlinks are an external factor and hence an off-page SEO element.
Outbound links are used for linking your content to other websites, which helps to add relevancy as well as make the content SEO friendly; search engine bots can easily determine the content of your website when it is linked to another page that has already been indexed. Internal links, on the other hand, help to improve the navigation, by providing the user with an easy way of accessing other sections of the website.
8. Mobile optimization
Mobile optimization is another important part of on-page SEO strategies, and it is a major factor used by search engines to rank websites. Your web pages should be designed using a mobile-friendly code to ensure that users who use mobile devices can be able to access the pages with ease. This helps to improve the overall user experience of your website, which helps to boost your search engine rankings.
On-page SEO is a very important element of the overall SEO of your website, and ensuring that your web pages meet the standards of the best on-page SEO practices will help to ensure that they are well optimized for the search engines. This will result in your website being ranked high on search engines, which will help to improve your online visibility, the awareness of your brand, as well as increase lead generation.
Need help with any component of SEO for your website? Do you feel you need an extra hand to make sure you are planning the optimization strategy correctly? Talk to us!