Is it worth investing in SEO? This is a question that is asked by several online business owners, most of whom are usually worried about the initial investment costs, whose returns are not easily visible. Other business owners also have a hard time understanding just how search engine optimization is important to their digital marketing strategy. However, despite all this, there is one thing that cannot be doubted when it comes to digital marketing; SEO is a powerful marketing tool that can help to propel your online brand to new heights.
— Boostability (@Boostability) 19 August 2016
Below is a look at some of the top reasons why investing in SEO is worthwhile.
1. SEO increases your online visibility
Over the past few years, the popularity of the internet has increased tremendously, and now there are thousands of online businesses offering their products and services to the internet users. In addition to this high level of competition, online users are very picky and make their buying decision very fast based on the first impression. As a result, most online businesses, especially the startups are likely to have a hard time when trying to gain the trust of online users. However, with the use of search engine optimization, these businesses can appear on search engines, social media platforms, as well as other websites (through backlinks). This exposes them to the potential customers, and gives them a greater online presence that makes it easy for customers to recognize their products and services.
2. It is a cost-effective marketing strategy
Another advantage for investing in search engine optimization is that it is a cost-effective online marketing strategy. Unlike other strategies such as paid-to-click (PTC), pay-per-click (PPC), and email marketing, SEO is a far-much cheaper strategy as it only requires an initial investment and other minor expenses from time to time. In addition, search engine optimization is a long-term marketing strategy, which can continue bringing you returns even years after investment, thus making it more cost-effective.
3. It increases your chances of getting high search engine rankings
Search engine optimization helps to optimize your website pages for various search engines, allowing online users searching for the products and services you offer to find you easily. With a good SEO strategy, your website stands a good chance of being ranked highly on search engine result, ensuring that your business is one of the first that potential customers come across when searching for information online. High ranking on search engines’ results also helps to give your business a good reputation, as it serves as a proof that what you are offering is relevant to what online users are searching for.
4. It brings your online business a lot of organic traffic
When it comes to online business, there are lots of ways to gain traffic to your website, for example, paid-to-click, email marketing, newsletters, etc. However, none of these methods are as effective as search engine optimization. When using SEO, your website is optimized for search engine algorithms, allowing it to appear at the top of search engine results when online users are searching for products and services you offer. This exposes your business to a lot of potential customers who are likely to buy what you are offering, who are then redirected to your website where they can complete the purchase.
5. It taps into the mobile users niche
In the past few years, the use of smartphones has grown exponentially to an extent where they have become the primary device used by most people when accessing information on the internet. Most people also use their smartphones when searching for restaurants, cafes, clubs, vacation spots, and other business around them, thus creating a very huge niche for businesses with an online presence. Search engine organization taps into this niche through the use of mobile friendly websites and local SEO (targeting your local area), thus providing you with a very great opportunity for advertising your online brand.
6. It allows you to compete favorably with other businesses
Another reason why investing in SEO is worthwhile is that it allows you to compete at the same level with other businesses offering similar products and services. And as already stated, there are thousands of online businesses who may be offering the same products and services as you, which creates very stiff competition. And to make matters worse, these businesses use every available resources, including SEO and other forms of online marketing to attract as many potential customers as possible. Investing in SEO thus provides you with a way of effectively competing with other online businesses.
SEO might not seem like a good idea due to the cost of the investment, and the long period it takes before the returns manifest. However, before you decide that SEO is not a worthwhile investment, you should consider the benefits you risk losing, which includes high quality traffic that can easily be converted to sales, increased brand visibility, and a good reputation as a result of high rankings on search engines.