Understanding how a website is built for your business

By January 5, 2017General

A business website is a great marketing tool for business owners who are looking to take their business to the next level, as it helps to provide their brand with the exposure needed to compete in the market. However, very few business owners understand the website building process, and as a result, they end up making the wrong decision when hiring a professional to build their website. For example, some people believe that a website can be built by one general specialist instead of a team of experts, each with a different set of skills. Therefore, when they hire only one website building professional, they end up missing on the benefits provided by a skilled team, all because they do not really understand the process; it involves a lot of tasks that are carried out by various people.

If you are planning on having a website built, below is a look at the complete website building process to help you understand exactly what happens and why you should hire a team of professionals instead of one general specialist.

The complete process of building a website

1. The planning stage

The first and most important step of the website building process is the planning stage, where a strategy that will provide a roadmap to the website building is devised. This step is overseen by a project manager, and it starts with meeting the clients to understand what they want – the client provides all the necessary information about their business and the kind of website they want to the project manager. During the planning phase, the project manager will also advise clients on the various issues regarding their website in order to ensure that the end product meets the requirements of their business. Other aspects of the website building, for example, the budget, contract, and deadlines are also discussed in this step.

2. Design and content writing

Once a plan has been developed, the actual building of the website can now begin and this is where the design stage comes in. This step involves a web designer, who uses all the information gathered in the planning stage to create a prototype of the client’s website. The design stage also involves graphic designing, where a graphic designer creates logos, custom headers, icons and other features that will help with branding as well as enhancing the look and feel of the website.

In addition to designing, the second step of the website building process also involves content writing in the event where the client needs help with creating quality content for their website. The task is handled by a content writer or copywriter who conducts in-depth research on the client’s business, writes high-quality original content, edits the content, and then formats it to deliver a great web copy that will be used on the website.

3. Development and programming

After creating a great website design for the client, the next step in the website building process is to take the design and turn it into a live, functional website. This is done with the by a web developer, who uses a template and coding to create the structure of the website. During the development stage, various functionalities of the website are also set up, for example, eCommerce system, content management system, interactive forms, etc. The content developed earlier and any other additional content the client wants (videos, audios, infographics, images, etc.) is also integrated into the website using HTML and CSS coding.

During the development stage, a programmer can also be brought in to help with the creation of custom features such as third party web applications, software integration, plugins, and other programming requirements that may be outside the scope of work done by a web developer.

4. Mobile responsive design

Another important stage in the website building process is the design of a mobile responsive version of the client’s website. This involves the design and development of an entirely new website that provides the same look and feel, regardless of the device used to access it. However, the mobile version remains exactly the same as the original site, where the design, the content, features, and functionalities all very similar.

5. Search engine optimization

Once the main website and a mobile responsive design have been completed, the next step the building of the website involves optimizing the site for search engines. This helps to ensure that it gets high search engine rankings, thus helping to attract as much traffic as possible. The responsibility of optimizing the site falls on an SEO specialist, and it involves various tasks such as:

a) Keyword research

Keyword research is one of the main tasks of search engine optimization and it involves researching and coming up with a group of keywords that will be used to target your customer base.

b) On page SEO

On Page SEO is another optimization technique that involves optimizing every single page of the client’s website to ensure that the website receives higher search engine rankings. On Page SEO involves optimization of the URLs, optimizing the titles and subtitles, use of HTML tags, linking (outbound and internal links), image and video optimization, developing a site map, boosting site speed, improving navigation, etc.

c) Report and analysis

After implement of the SEO techniques, it is also important to track and report the progress of the strategies that have been implemented. This is done using reporting and analysis applications such as Google Analytics. Therefore, during the SEO stage, the SEO specialist will help to set up Google Analytics and any other SEO analysis applications that the client requests.

6. Online marketing

The last process in the website building process is to integrate online marketing tools into the client’s website to ensure that the client can be able to reach a wider audience. This task is handled by an online marketing expert, who helps to implement various online marketing techniques such as pay-per-click (PPC) advertising, email marketing, blog marketing, etc.

Conclusion

From the above information, it is quite clear that building a website is a long process that involves a lot of work, as well as several experts – from the project manager to the web designer, content writer, web developer, programmer, SEO expert, and online marketing experts. Therefore, if you are considering having a website built for your business, you should hire a reliable company that provides you with a team of experts who will work together to build you an attractive, high-quality, and high-performance.

Do you also feel that you don’t understand the website building process completely, and you don’t have a comprehensive idea about how a website is built? Do worry. We are here to make your comfortable and equipped.