The knife-in-the-drawer for ecommerce brands that refuse to compromise.
You’re not here to chase down updates or decode technical jargon. You’re here to build something meaningful. Great designers and developers are essential—but what you really need is a partner who speaks your language as fluently as they speak code and creative strategy.
Most Dev Teams…
Launch delays that cost you revenue
Your seasonal collection, flash sale, or product drop gets held up because design and development aren’t talking to each other. Weeks turn into months. Traffic shows up to a site that isn’t ready.
Cookie-cutter templates that don’t fit your brand
You’re forced to squeeze your unique vision into a pre-made theme. It looks like everyone else. It doesn’t tell your story. And customers can’t tell why you’re different.
Feature creep that blows your budget
A “simple” custom feature turns into a money pit because no one asked the right questions upfront. You’re left paying for surprises instead of investing in growth.
Post-launch abandonment
The site goes live, and then, crickets. No maintenance. No optimization. Just you, alone with a backlog of bugs and a developer who already moved on.
Our Dev Team…
We design and develop in lockstep
No handoff headaches. No lost context. Our design and development teams work together from day one, so your launch date stays your launch date.
Custom design that fits you, not a template
We don’t start with a theme and force you into it. We start with your brand, your customers, and your goals—then build a design and development strategy around what makes you different.
Strategic scoping that protects your budget
We ask the questions you didn’t know to ask, so you never get blindsided by hidden costs. What we quote is what you pay.
A partnership that doesn’t end at launch
Maintenance, optimization, and ongoing care are built into how we work. You’re never left alone. Most of our clients are still with us years later.
Design
Intentional, conversion-focused design that makes your brand look as capable as it is—and your customers feel like they’re in the right place.
Full Stack Website Development
Expert-quality development for ecommerce brands that need reliability, speed, and room to grow.
Web App Development
Custom apps built to handle your unique workflows, customer needs, or internal tools.
Portal Development
Secure, user-friendly portals for wholesale customers, loyalty members, or team access.
Ecommerce Solutions
Shopify, WooCommerce, or custom-built—whatever fits your brand and business model best.
Shopify App Development
Create powerful custom functionality your competitors don’t have.
UI/UX Audits
A fresh perspective on how real users experience your store—where they get stuck, where they leave, and how to fix it.
CRO – Conversion Rate Optimization
Turning traffic into sales, one data-backed tweak at a time. Small changes. Real results.
Site Migration
Move platforms without losing data, rankings, or sales. Minimal downtime. Maximum peace of mind.
Site Maintenance
24/7 peace of mind. Security updates, bug fixes, and performance checks—so you never wake up to a broken site.
Empowerment Training
We’ll teach you to manage your own digital tools with confidence. No hand-holding required.
AI SEO Readiness
Built to rank from day one. Optimized structure, metadata, and performance so search engines actually find you.
Before you ask — yes we work with that platform
Regardless of the tech stack, we are here to help you get your project done in a way that is organized, efficient and empowering. We have successfully completed hundreds of web projects and are here to take take the tech off your task-list.
Our Services
White Label Agency Support
Extend your agency’s capabilities with our white-label services. We partner with design, branding, and marketing agencies to provide seamless development support under your brand name.
E-Commerce Development
Dive into the world of custom e-commerce with solutions designed for conversions and customer engagement. From Shopify to WooCommerce, we tailor each platform to your business needs, ensuring a seamless shopping experience for your customers.
Plugin / Theme Development
Transform your website’s functionality with custom plugins and themes. Whether you need a unique feature or a complete overhaul, our development team brings your ideas to life with precision and creativity.
Headless /
API Dev
Future-proof your e-commerce with our headless solutions and API integrations. Experience the flexibility to grow, scale, and adapt, ensuring you stay ahead in the digital race.
Membership / Subscription Sites
Unlock new revenue streams with membership and subscription services. We design and develop platforms that foster community, loyalty, and all-important recurring revenue for your business.
Empowerment Through Training
Gain independence with our comprehensive training, equipping you to manage your platform confidently. We empower you with the knowledge and tools to make informed decisions for your online store.
Site Maintenance / Management
Get the peace of mind knowing someone is managing your website using the latest in web security and knows how to manage all your website updates without breaking anything.
Host / Domain / Security Set-Up
Ensure your website’s foundation is solid with our hosting, domain, and security setup services. We provide robust solutions to keep your site fast, accessible, and protected against online threats.
Website Training
Got an idea for a new SaaS tool or need some fixed / upgrades to your current one? From planning, to design, to code to QA we have you covered. Let’s get your tool on the market!
One vision. Three ways to bring it to life.
AI‑Assisted Design + Build
Speed‑focused. Budget‑conscious. Smartly automated.
For projects where efficiency matters most, we leverage AI tools to accelerate both design and development—without cutting corners on quality. Think faster mockups, cleaner code, and a launch that won't drag on for months.
Best for: MVPs, content-heavy sites, prototypes, and tight deadlines.
No‑Custom Code Design + Build
No custom code. Just smart, fast results.
Design and development using visual builders, drag-and-drop tools, plugins, and platform-native features—things like configuring a Shopify theme, designing custom layouts in a page builder, setting up automations, or connecting integrations. No custom code is written. We work within existing tools to get you results efficiently.
Best for: Landing pages, Shopify or WooCommerce setups, site restyles, and integration work.
Custom Code Design + Build
Built from the ground up. Exactly the way you need it.
Fully custom design and original code—tailored typography, bespoke layouts, unique functionality that no plugin handles, and development built entirely around your brand. Takes more time and technical depth, which is reflected in the investment.
Best for: High-conversion ecommerce experiences, custom web apps, unique portals, and anything off‑the‑shelf can't solve.
Not sure which tier you need? That's what our strategy call is for. We'll look at your brand, your goals, and your customers—then recommend the smartest path forward. No upselling. No confusion.
Client Raves
Hands down the best team I have ever worked with in terms of responsiveness, friendliness and quality of work. They must be sitting by their devices waiting for questions because they always respond right away. They are also incredibly knowledgeable and find quick solutions to difficult and complicated problems. I cannot recommend them highly enough.
Kerry Sainato
Digital Experience Builder | Product Leader | Small Business Owner
"I highly recommend working with Natasha and her team at On Purpose Projects. I was lucky enough to work with directly with Luiz who lead several big development projects for a highly customized WordPress/Woo Commerce site over the course of 6 months. He managed his time with my team with so much professionalism, kindness, and ownership. The team was thoughtful and made sure to carefully understand the requirements of each project and just as carefully QA'd changes before release ensuring high quality releases. I also appreciated the suggestions offered to make several of the projects better than originally spec'd".
Jeff Soussana
Subject Matter Expert (SME) - Technical Writing
"Natasha is the real deal. She's the freelancer you WISHED you would have hired prior to choosing your previous contractor. Well-spoken, understanding, and willing to meet you half-way (if not two-thirds of the way), she'll respond to your concerns and answer your questions both quickly and comprehensively."
On Purpose Projects' Four-fold mission:
- To minimize web development stress for our clients.
- To create empowering jobs for our team.
- To create beautiful technology that helps people all around the world.
- Contribute to the success of others globally through donating a percentage of every sale to amazing nonprofits.
Let us take the tech off your shoulders
I know what it's like to spin all the plates.
Late nights. Endless tabs open. That knot in your stomach every time you think, "This design should be simple—why is development taking weeks?" or "Why doesn't anyone just get my brand?"
I learned the hard way that finding reliable, skilled design and development help is exhausting. Most teams either overcharge, underdeliver, or disappear after launch.
So I built what I wished existed.
A team that actually partners with you. World-class design. Enterprise-grade development. And the kind of communication that doesn't leave you guessing.
Now, my team and I do one thing: take the design and tech off your shoulders so you can focus on what you're actually good at—growing your ecommerce brand.
On Purpose Projects is your design and development knife-in-the-drawer. Always there. Always ready. Always on your side.
— Natasha Golinsky
Founder, On Purpose Projects
