Your Expert Website, Webapp & eCommerce Development Team Main

The web development “knife in the drawer” for women-owned agencies

We help female-founded agencies deliver expert-quality web development work to their clients — without the headaches.

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Saving agency owners from web development headaches, scope creep, and budget drama since 2015

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Most Dev Teams…

Don’t ask smart questions during scoping… so you have to hit up clients for more money later in the project

Won’t work on anything they didn’t create… so every project has to be an expensive rebuild

Only work on retainer or large projects… putting you in a jam when you have small tasks that need doing

Our Dev Team…

Scopes strategically, asking what you don’t know to ask, so your bottom line is protected

Happily works with existing code, following a “repair, don’t replace” philosophy whenever possible

Available to help on smaller tasks without a large commitment, so you can show up for your client

You handle the vision and strategy. We get it expertly built with no hassle.

Full Stack Website Development

Expert-quality web development.

Web App Development

Custom apps for reliability and speed.

Portal Development

Secure, user-friendly portals for clients.

Ecommerce Solutions

Shopify, WooCommerce or other.

Shopify App Development

Create powerful custom functionality.

Site Migration

Data integrity and minimal downtime.

Site Maintenance

Website peace of mind 24/7.

Empowerment Training

Manage your own digital tools with ease.

Custom Plugins

You imagine it, we build it.

Before you ask — yes we’re experts in that platform

Regardless of the tech stack, we are here to help you get your project done in a way that is organized, efficient and empowering. We have successfully completed hundreds of web projects and are here to take this burden off your shoulders once and for all.

Our Services

Web Solutions
Support and Maintenance
Infrastructure and Training

White Label Agency Support

Extend your agency’s capabilities with our white-label services. We partner with design, branding, and marketing agencies to provide seamless development support under your brand name.

E-Commerce Development

Dive into the world of custom e-commerce with solutions designed for conversions and customer engagement. From Shopify to WooCommerce, we tailor each platform to your business needs, ensuring a seamless shopping experience for your customers.

Plugin / Theme Development

Transform your website’s functionality with custom plugins and themes. Whether you need a unique feature or a complete overhaul, our development team brings your ideas to life with precision and creativity.

Headless /
API Dev

Future-proof your e-commerce with our headless solutions and API integrations. Experience the flexibility to grow, scale, and adapt, ensuring you stay ahead in the digital race.

Membership / Subscription Sites

Unlock new revenue streams with membership and subscription services. We design and develop platforms that foster community, loyalty, and all-important recurring revenue for your business.

Empowerment Through Training

Gain independence with our comprehensive training, equipping you to manage your platform confidently. We empower you with the knowledge and tools to make informed decisions for your online store.

Site Maintenance / Management

Get the peace of mind knowing someone is managing your website using the latest in web security and knows how to manage all your website updates without breaking anything.

Host / Domain / Security Set-Up

Ensure your website’s foundation is solid with our hosting, domain, and security setup services. We provide robust solutions to keep your site fast, accessible, and protected against online threats.

Website Training

Got an idea for a new SaaS tool or need some fixed / upgrades to your current one? From planning, to design, to code to QA we have you covered. Let’s get your tool on the market!

Client Raves

Meg Clarke

Founder - Clapping Dog Media

Natasha and her team at On Purpose Projects are my go-to fixers for any website issues. Whether a friend or client needs their site updated, fixed, or has a troublesome plugin that they can't sort out, I always recommend On Purpose Projects. Natasha's communication skills are exceptional. She ensures that every step of the process is clearly communicated, making it easy for clients to understand what is happening and why. Her ability to work quickly and efficiently means that issues are resolved promptly, minimizing downtime and stress. On Purpose Projects is an invaluable resource for all small businesses.

Jenny Burgesse

Owner - Eggbeater Studio Inc

Working with Natasha and her team is always an absolute pleasure. They’re incredibly quick and responsive, and their attention to detail makes collaboration with our team easy. The first proof of the programmed website they delivered to us was impressively polished - so much so, that our usual design auditing process moved along much faster than it typically does with other teams. It’s clear they take real pride in their work, and it shows in both the quality of the build and their professionalism throughout. Looking forward to working together again!

Carissa Greenlees

Digital Strategy - Blue Meta

Natasha and her team have been integral in assisting with various website projects. Her team is very organized, the ultimate level of detail orientation and give you a feeling of trust and support that the job will get done well. The skills and knowledge of her developers are next level too, they've helped with standard sites and more complicated ones and all have gone well.

Let us take the burden off your shoulders


Being an agency owner means spinning a dozen plates at once (I should know —I am one). 

So I believe your web development team should be one investment that makes your life easier, your profit margins better, and your reputation stronger.

That’s what I’ve assembled my team and structure our services to provide: excellent white-label and partnership experiences alongside a hard-to-find skillset. 

And as a female founder myself, I’m especially motivated to help women-led agencies advance, with On Purpose Projects as your web development knife in the drawer. 

-Natasha Golinsky: Founder of On Purpose Projects

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How we work with you

Have a skills gap with your current team? Navigating a capacity crunch? Ways we can help you:

White-label

Bring us in as your white-label dev team.

For when you want to own the project but need web development support (hourly, project-based, or on retainer).

Partnership

Refer clients to us as your trusted partner. 

For when you want to hand off a development project to someone you can confidently vouch for with zero risk of it coming back to bite you.

Hybrid

Want white-label support for some projects and a referral partnership for others? 

That works for us, too. We are here to support you in any way you need us.

Other reasons clients love us 

Highly skilled and vetted full-stack dev team 

We’ve already done the hiring, firing, and refining for over a decade, so you get a vetted team that delivers reliably from day one.

10+ years B2B
experience

We bring our client-facing experience to every partnership so your agency avoids pitfalls like scope creep and pricing drama and protects your reputation.

North American–based, English first-language team

We are a 100%  North American team of fluent English speakers: get seamless communication, cultural alignment, and faster problem-solving.

A+ Communication

Ready and accessible communication, be it phone, Zoom, or Slack. We're always prepared to handle questions and concerns promptly.

Attention To Detail

No overlooked errors. Our Quality Assurance team ensures meticulous review and resolution, so you don't have to worry about the details.

English First Language

Clear, unambiguous communication. Our English-speaking project managers make complex planning straightforward and effective.

Multi-platform expertise

We work across all the major builders, so your agency can bring every project to one trusted partner instead of juggling multiple teams.

Excellent communication

When working with us you will never be waiting long for a response or an update. We are your eyes and ears to stay on top of things. 

Women-led

In a space dominated by male-founded dev teams, we provide a female-founded, women-led team

Simple as 1, 2, 3...

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Book A Time To Chat

To know if we are the right team to help with your project, Natasha and you will jump on a quick Zoom call to chat about your goals and the project's detail.

Discovery

With the specifics in hand, our team will huddle up and work together and prepare the most effective game plan for helping you achieve your goals.

Let's Get Started!

With all the admin out of the way, we'll start on getting your website development project done ASAP with technical (and communication) excellence.

“Think it's expensive to hire a pro? Wait until you hire an amateur.”

Red Adair, Oil Well Firefighter and Engineer

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Let's review your web project goals and discuss how to make them happen!

Video call details provided upon confirmation. Talk to you soon!