For us, it always comes down to two things:

1. Who will be running the site once we’re done?

If it’s a marketing or content team, we pick a platform that’s easy to update without touching code. If there’s an in-house developer, we can go more custom and flexible.

2. What the site actually needs to do.

Is it a simple marketing site? An e-commerce build? Does it need integrations or custom logic? The function drives the technology.

The best tech stack isn’t about trends or personal preference — it’s about choosing tools that get the job done properly and also make life easier for the people who’ll use them every day.

When you start there, everything else tends to fall into place.