Why Most Web Projects Fail Before Development Even Starts

Uncategorized
Nov. 26, 2025 • BY Natasha Golinsky

Most agency founders think the dev phase is where things go sideways.

The Real Problem Happening Before Development

But 90% of the problems we see don’t start in development.
They start before the quote is even requested.

  1. Here’s what typically happens:
  2. You bring in a client who’s ready for a website.
  3. They’re excited. You’re excited.
  4. But when it’s time to scope the build… the details get fuzzy.

Where Scoping Breaks Down

  • What exactly needs to be included?
  • What integrations are a must-have?
  • Who’s handling QA?
  • How will the team measure “done”?

The problem isn’t that your dev partner isn’t skilled.
The problem is that your project plan wasn’t ready.

That’s why I built a free course to help agency owners get crystal clear before bringing in a developer.

What You Need in Place Before Bringing in a Dev Team

Inside, I walk you through:

What questions to ask your dev team (and why they matter)

How to define the scope so you get accurate quotes the first time

The assets and decisions that must be locked in before dev begins

If you’ve ever been burned by a dev project that spiraled out of scope, this is for you.

Planning your next build?

Start here first: Website Planning Course

https://lnkd.in/egTd676q

Planning a new web project? Start with proper scoping — it will save you time, money, and frustration.

About the Author

Author

Natasha Golinsky

Natasha is the Principal and Lead Project Manager at OPP. Her job is to keep your project on track time and budget wise while insulating you from any and all tech drama that comes with a website build. Outside of work she is a busy mom of 3, loves Latin dancing, Malaysian food and sunny weather.